Listed below are some of the most prominent examples of how successful companies are transforming their business models through the use of digital technologies. These companies include Volkswagen, IKEA, Microsoft, Commercial Bank of Kuwait, and more. Each of these companies has used digital transformation to increase customer satisfaction. In order to understand how digital transformation can transform an organization, you should start by reviewing the following examples. These companies have made significant investments in digital technology and have implemented new systems to support them.
If you have ever wondered how digital transformation is happening at IKEA, you are not alone. The retail giant has made a significant investment in digital supply chain management and omnichannel customer experience, proving that a company can be digitally innovative without losing sight of its heritage. For example, the company has connected its websites and mobile apps to create a seamless customer experience. And this is just the beginning. The company is already using analytics to optimize operations.
For instance, IKEA has launched an app that has already been downloaded over two million times. It will allow consumers to plan a store visit, browse the catalog, and virtually decorate their homes. This type of technology will enable IKEA to reach more customers at a lower cost than building new stores. And this is just one example of the many ways the Swedish furniture giant is harnessing digital technologies to create a more personalized customer experience.
IKEA’s commitment to transforming its business began three years ago. Its digital strategy included rethinking its back-office IT systems and revamping the consumer buying experience. It also introduced augmented reality using Apple ARKit technology. These initiatives have put a lot of pressure on certain teams. For example, the IKEA Retail (Ingka Group) in-house Digital Experience Design team has overhauled its online platform, mobile platform, and checkout platforms. With all this new technology, IKEA’s sales have been steady. Despite these challenges, the company is achieving an impressive growth rate and is now valued at EUR41.3 billion.
The world is becoming more digitally oriented. In fact, 80% of all customer interactions now begin online. This has put pressure on brick & mortar retailers to match consumer expectations online. And this has led to Ikea embracing a digital-first approach. Taking a digital-first approach to transforming itself has proven to be the smartest way to achieve this. IKEA is a clear example of a company embracing the digital age to evolve.
Another good example of digital transformation at IKEA comes from the CEO. The IKEA CEO, Bobby Brodin, has been working on the company’s transformation plan for two years. While many of his new initiatives are still in the trial stages, the Swedish retailer has a clear strategy for the future. While it has a long way to go, the company’s efforts to modernize its stores have captured the imagination of the industry.
Using Microsoft technology for business innovation, companies can build a better product or service for their customers. For example, the Disney+ app helps people manage payments, reservations, and hotel rooms. It also allows users to stay connected with their favorite characters. Another example is REI, which has partnered with Microsoft to offer customers a virtual outfitting service that will help them assemble their bikes, find hiking boots, and gear up for camping.
For more than 30 years, Microsoft has been a pioneer in the digital world and has helped many companies in their journey to digital transformation. However, it has faced its share of organizational inertia. While technology companies should encourage change, even Microsoft has been forced to re-invent itself to stay ahead of competitors and the changing business environment. To be successful with Microsoft’s digital transformation examples, companies must first have a solid digital transformation plan that describes how the organization should reinvent itself.
Companies that are willing to embrace digital transformation should use a cloud-based platform. This way, they can quickly adapt and adopt the latest trends and technology while remaining competitive. In addition, they can secure a competitive advantage by empowering their partners and customers with cutting-edge software solutions. Microsoft’s digital transformation examples show how businesses can use the technology to develop cutting-edge solutions. If your company has not made the transition yet, now is the time to begin planning. It can yield long-term benefits for your business.
Companies should consider using cloud-based Microsoft solutions for digital transformation. While there are plenty of other cloud services available, Microsoft Azure is one of the most robust and powerful options available for businesses to use for digital transformation. Its cloud computing solution offers hundreds of different services. The company’s cloud-based offering includes business applications like Word, Excel, and PowerPoint, and is continuously updated to ensure its customers get the latest features and benefits. One of the most prominent examples of Microsoft’s digital transformation is Microsoft Dynamics CRM.
Commercial Bank of Kuwait
In line with the latest trends, KIB is undergoing a digital transformation across all touchpoints. Its new branch design includes casual consultation points where customers can access general information and assistance quickly. In addition, private consultations with staff will now take place in bespoke rooms. The bank has also implemented core technology transformations throughout all of its touchpoints, including its website and mobile banking application. Here are some of the key highlights of this transformation.
To enhance the customer experience, Commercial Bank of Kuwait has implemented video chat solutions to reduce the number of interactions and improve engagement. The use of video chat paired with co-browsing helps the company to deliver effective solutions. Friendly interaction between employees and customers can significantly impact customer relationships and deliver faster responses in real-time. Further, this transformation allows companies to provide better and more personalized experiences for their customers. Regardless of the size of an organization, the Commercial Bank of Kuwait has made it a point to stay ahead of digital trends and improve the user experience.
In the Middle East, existing financial institutions are facing tough economic conditions. They are increasingly seeking ways to modernize their systems and digital capabilities to cope with the ever-growing volume of customer transactions. To achieve this, banks in the region are partnering with non-bank companies and exploring new distribution channels. The Commercial Bank of Kuwait, for instance, has partnered with telecom giant Zain and Codebase Technologies to implement a new banking experience.
The GCC government is ramping up its digital transformation efforts. Saudi Arabia and Kuwait have recently unveiled $30 billion plans with 22 signature projects. The TASMU program aims to deploy these technologies across priority sectors. Qatar is hosting a Smart City Expo in Doha in 2022, bringing together global experts and practitioners to implement best practices in transforming cities. In the near future, 40% of ICT investments will be allocated to digital transformation efforts.
If you’re looking for case studies of successful digital transformation, Volkswagen is a good place to start. This automaker is reorienting itself away from being a car company to becoming a software services company. They’ve opted to use OpenStack as a platform for more agile software development. It’s a transformation that will have repercussions across the industry. Volkswagen is one of many companies taking this approach.
Having invested heavily in digitalization, Volkswagen plans to play an important role in future industry transformations. By 2030, it aims to be the leading player in the new world of mobility. To reach this goal, the company plans to invest up to EUR4 billion in digitalization projects. These projects will focus on manufacturing and administration. Digitalization helps the company reduce the administrative burden on employees by streamlining processes and integrating new technologies. As a result, IT solutions make the processes easier, so employees can focus on the core business.
The company is pursuing an agile approach to digitalizing its entire organization. Digitalizing its vehicle production and development processes is one step in this process. By adopting agile working processes for its employees, Volkswagen plans to link the digital and mobile worlds. The aim is to link the two worlds so that society, customers, and the corporation all benefit. Volkswagen is also adopting a digital strategy to drive its transition from a car company to a software company.
The company has invested EUR 800 million to build Campus Sandkamp, a futuristic campus that will serve as the visible figurehead of the company. It will house 4,000 employees and become the world’s most state-of-the-art car development center. Volkswagen has already started putting together the first digital transformation projects for its new campus. Ubisense location technology helps them gain visibility and control of their dynamic production facilities. They can even track people without the risk of the line stop.
In China, Volkswagen has already implemented a digital ecosystem that integrates streaming media, vehicle on demand, and parking services. It even launched an electric car-sharing service in Hamburg. In addition to this, the carmaker is planning to expand its offering to even more cities. By embracing digitalization, the company is making the driving experience easier and more fun for its customers. Volkswagen’s digital ecosystem is truly impressive. The company hopes to reach a total of EUR1 billion in sales by 2025.