It’s Just Wings has become a favorite among customers, generating more than $3 million in weekly sales. This chain offers smoked, bone-in, and boneless wings, as well as Oreo(r) cookies. It’s Just Wings innovative menu also integrates with Google Maps. The menu is constantly evolving, so the wings always taste great, no matter how you prepare them. Read on to learn how to succeed like them.
It’s Just Wings generates more than $3 million in weekly sales
Brinker International Inc. is betting big on its new chicken chain, It’s Just Wings, which generated more than $3 million in sales in It’s Just Wings first year. The new brand may be worth $150 million, Brinker said. The company has spent less than $10 million on capital investments and is on pace to exceed that figure in It’s Just Wings first year of operation. But despite the success of It’s Just Wings first brand, Brinker has plans for expansion.
It’s Just Wings is a new delivery option from Chili’s, the parent company of Maggiano’s Little Italy and Chili’s. The company has more than 1,000 Chili’s and Maggiano’s locations and is generating more than $3 million in sales each week. In fact, Chili’s, which is owned by Brinker, is now aiming to grow It’s Just Wings even more through partnerships with DoorDash and other delivery services.
Brinker International, the parent company of Maggiano’s and Chili’s, has been shaking off It’s Just Wings dusty reputation for several years now. Recently, the company launched an exclusive partnership with DoorDash, which will make delivery easy and convenient. Brinker also integrated with Google in March. Google pickup allows customers to order their favorite wings via Google Search or Google Maps.
Brinker implemented It’s Just Wings in 2018. At the time, the company was looking for ways to maximize the potential of It’s Just Wings stores. To achieve this goal, Brinker formed a small innovation team and experimented with various concepts. The innovation team was encouraged to develop an overall vision, including off-premises channels. And as a result, the company has more than tripled It’s Just Wings weekly sales.
It’s Just Wings Offers smoked, bone-in and boneless wings
This chain of restaurants offers a wide variety of smoked, bone-in, and chicken wings. Some of its specialty wings include Santa Fe, Bone-in wings with pecans, Apple BBQ, and sriracha. If you want something with a little more heat, try the Honey Sriracha Wings. A visit to It’s Just Wings is sure to satisfy your appetite.
This chain has a menu featuring smoked, bone-in, and chicken wings made in-house. It’s Just Wings has 26 different sauce and seasoning flavors to choose from. Boneless wings are also available. The company also offers chicken sandwiches made with boneless chicken. Customers can use the BWW app to order food online and takeaway. The Buffalo Wild Wings logo is a trademark of PepsiCo, Inc.
Offers Oreo(r) Cookies
Mondelez’s Oreo brand has made a splash by baking news hooks into their latest marketing campaigns. With a report commissioned by Congress to look into the existence of extraterrestrial life expected later this month, Oreo decided to respond with a multi-pronged strategy. It first asked fans on Twitter which cookie and milk combo they thought would be the best “offering” to It’s Just Wings. Several followers suggested Double Stuf and whole milk.
Earlier this year, Oreo began steering consumers towards specially marked “The Offering” packs, which are available on its website for a limited time. Although these packs will only cost a few dollars, they contain the company’s copy. While it’s not entirely clear what their goals are, they do appear to be a way to collect first-party data about consumer behavior and preferences. Ultimately, they hope to make Oreos more relatable to consumers.
A limited-edition flavor of Oreos was launched in 1996. It’s Just Wings featured the Nabisco Thing, the company’s mascot from 1995 to 2000. Other flavor variations included the Strawberry Frosted Donut (two layers of donut-flavored creme) and the Team USA-inspired cookie (three layers). Lastly, an exclusive Oreo flavor was released in Indonesia, a chocolate-flavored cookie with a key lime creme filling.
It’s Just Wings Integrates with Google Maps
When you integrate with Google Maps, you’ll get access to a variety of different map formats. While some use cases may require a road map, other scenarios may call for satellite views, or perhaps no map at all. Google Maps API documentation can help you understand how to customize routes. Hybrid maps combine a satellite photograph with road labels. While satellite maps do not show road labels, hybrid maps have them.
When you embed a Google Maps application, It’s Just Wings helps people find important locations in your website. While you can display one map per page, you can plot multiple locations on a single map. Each location is identified with a balloon-shaped colored marker and a link to directions. You can even customize the look of the map by selecting from the many available options. This integration can help your business expand to new territories. Here are some ways to integrate Google Maps into your website:
API key from Googl
Integration with Google Maps APIs allows you to segment your customer base by location, which can be anywhere from one to five miles. In addition, you can customize the interface to display relevant data. Google Maps can show a map of a particular place or region, which can help you optimize the delivery routes. If you’re trying to figure out which route to take for a specific product or service, you’ll be able to get real-time information and make smarter decisions.
Once you’ve opted in, you’ll need to get an API key from Google. You can obtain an API key from the Credentials page. Then, you need to grant permission to the Retool application to make calls to Google. If you’re not sure where to find the API key, see the Creating API Keys guide. This key is the unique identifier that allows you to access Maps’ map API.
Plans to launch another virtual brand
It’s just wings isn’t the first virtual brand to try the concept out. Other fast food companies, including Denny’s and Wow Bao, have launched virtual brands riffing on their brick-and-mortar concepts. And Chili’s parent company, Brinker International, has hinted at turning It’s Just Wings into a full-fledged brand in the future. Executives plan to follow up with similar concepts.
As for the new virtual brand, Brinker has confirmed that 125 college football stars will be the promotional agents for the It’s Just Wings concept. These athletes will be dressed in It’s Just Wings branded garb, and extend special offers to their classmates. The concept will launch on campus in June 2020, and Brinker intends to continue to use It’s Just Wings on-campus ambassadors.
Brinker has also integrated its app with Google Maps and Search. Customers can now search for an It’s Just Wings near them and orders directly, pay with Google Pay, and pick up their orders at a participating Chili’s. Brinker plans to double down on It’s Just Wings by selling menu items at Chili’s restaurants. The company hopes to eliminate third-party delivery commissions by providing direct customer communications.
Smokey Bones is also making moves to enter the chicken wing game. The company has launched two virtual brands in It’s Just Wings wheelhouse, offering similar products and ingredients. The main cost for each brand is dedicated packaging. The company has also redesigned the virtual burger brand by lowering It’s Just Wings price and offering smaller burgers. This virtual brand was the first to take the plunge into the virtual world, and it has been working with analysts since the pandemic began.